«Ecodenta» was a toothpaste with low brand awareness and almost no media visibility. To raise awareness and improve sales, we decided in favour of a TV sponsorship campaign.
After a thorough evaluation of sponsorship projects available at that time and what would be most appropriate for the target audience, we chose LTV1 series «Saplēstā krūze» (Broken Pitcher).
- TV series became widely popular, and the target audience reach was 2 times higher than expected.
- Sales results at the beginning of the campaign increased 5x.
- The client was very satisfied with the campaign results and chose to invest in another sponsorship project also during he following autumn.