To stand out in a highly saturated market with more than 30 active brands that looks and sounds the same and to stop negative associations with the category is a challenge for every single payment loan brand in Latvia. Thus, brand Ondo.lv needed to behave differently and created positive and friendly brand image applied in a youthful style of communication.
Our tasks:
- Strengthen positive image around Ondo.lv brand / Increase positive brand perception
- Increase awareness of Ondo.lv
- Increase data base of registered users
- Generate trial of Ondo.lv
Solution:
Ondo.lv was highly integrated in “Supernova” content – spots, bumpers, branded mikes, diplomas, and screen banners. In addition, special money price to winners was given by Ondo.lv emphasizing the brand’s mission –to fulfil people’s wishes and dreams. All the programs were placed on different video platforms, thereby ensuring additional awareness of the brand by audiences that do not watch TV.
Moreover, to provide deeper engagement with the audience a unique Ondo.lv forecasting application was created where everyone could vote for this favourite singer. Participates had to register for Ondo.lv site using social media profiles.
In addition, communication on Ondo.lv web, banners on media portals, posts and competitions in social media.
Results:
Supernova became one of the most watched entertainment programs on the period:
- Growth in web traffic for campaign period 42,18%
- More than 7000 participants in the application
- Growth in post engagement rate 23,85% and 16% more reached audience in Facebook;
- Increase of engagement rate in Draugiem.lv by 150%;
- Quality audience data acquired for the future direct targeting campaigns;
- Highly satisfied client that decided to continue sponsorship also next years.
