In order to highlight the subject of teachers in Latvian society, raise the prestige of teachers among young people, and to strengthen the image of “Zelta Zivtiņa” as a socially responsible brand, the project “ZZ Most Inspiring Teachers” was implemented. On the project homepage www.skolotajsiedvesmo.lv, schoolchildren could submit stories about the most inspiring teachers, adding photos, videos and descriptions. Every member of the Latvian population was given the chance to vote for the best stories in order to identify the most inspiring teachers from every region of Latvia, who then received new phones from “Zelta Zivtiņa”.
- Development of the responsive campaign page www.skolotajsiedvesmo.lv;
- Campaign communication on social networks.
- 77 871 lpage visitors;
- 155 stories about inspiring teachers submitted;
- 49 875 votes for teachers’ stories.