On the back of the immense popularity of the Pokémon GO game both in Latvia and globally, we advised Pica LuLu to create a special Pokémon GO pizza in the form of a poke ball.
The product created not only proved to be a very successful addition to Pizza Lulu’s social network content, but also received free publicity among various Internet media, and delivered good sales results.
- 50 000+ audience reached on Facebook;
- 100+ pizzas sold during the first weekend alone;
- Free media publicity.