“Eurojackpot” TV campaign planning

«Euro Jackpot» is an international lottery that is drawn each Friday. When there’s a situation when none of the participants have guessed the right numbers, the winning amount reaches the maximum of 90 million euros. This fact comes to light on Friday night right after the draw. Therefore we always have to be ready to book spots for a campaign launch. Or cancellation.

Client reached a sufficient target audience during campaign and the number of sold lotery tickets increased by 44%.