Under the auspices of Swedbank’s “Pay by Card” campaign, a solution Dubultnieks.lv was developed, which embodied the campaign’s creative direction on the Internet and social media: “Pay by Card and Win DOUBLE the amount spent!”. As part of the solution, users could find Latvian celebrities most closely resembling them by uploading them image from a computer or from their social network profiles.

Our contribution:

  • Development of the campaign page www.dubultnieks.lv;
  • Campaign communication on social networks.


  • 56,936 unique users that used the solution;
  • 7,382 shared the results on their social network profiles;
  • 1 min 42 sec – the average time spent on the page.