Under the auspices of Swedbank’s “Pay by Card” campaign, a solution Dubultnieks.lv was developed, which embodied the campaign’s creative direction on the Internet and social media: “Pay by Card and Win DOUBLE the amount spent!”. As part of the solution, users could find Latvian celebrities most closely resembling them by uploading them image from a computer or from their social network profiles.
- Development of the campaign page www.dubultnieks.lv;
- Campaign communication on social networks.
- 56,936 unique users that used the solution;
- 7,382 shared the results on their social network profiles;
- 1 min 42 sec – the average time spent on the page.